It is a fact that most countries today are suffering from economic crisis, and US is not exempted. Although it is dubbed as a superpower country, it did not serve as an excuse from high unpaid debts that surfaced from top banks which lead to the closure of some small businesses. With this, smaller countries that are relying from them and some of its economic partners are somehow being affected.
Blogging is a sort of a business, and we are businessmen in our own rights. Studying economics is part of the game, and applying some of its strategies can help a lot. I am neither an economist nor an expert in business; but as a professional blogger, here is what I think we can learn from the current global economic crisis that can be applied to blogging.
No blogger is invincible
The world is round, and anything can happen anytime. What is happening to US right now can also happen to any top blogger that we know. In fact, No blogger is safe from as identity theft, plagiarism, spamming and others. No matter how hard we try to protect ourselves, nobody can be perfect in doing this. We must be careful in every step that we make, as there might be some evil bloggers who want to destroy us. So, don’t stop learning. Remember that when you are on top, the only way to go is to go down.
Know who you are trusting
Blogging requires trust, and as a new blogger, we must know who we are dealing with. Don’t just believe on the beautiful words on his post, as they can be so attractive enough to fool you. Check his About Me page, and confirm his identity. Although there are bloggers who choose not to reveal his real name, you can still check his history through the communities he belongs to. There are a lot of SEO tools to use to check if the blogger is genuine. Believe me, not everything that we see is real.
Statistics must be analyzed carefully
As a blogger, it is not enough that we create good posts, promote them and pray hard that readers will like it. We must know if we are doing the right strategies, and statistics will tell us clearly on what is actually happening to our blogs. Is the traffic increasing, stagnant or declining? Where do most of the traffic came from; search engines, referral sites or direct traffic? Answering these questions can help us plan our next activity. But be sure that your source is reliable enough to be used as reference.
Always have other options
While it is good to focus on a popular strategy, we must also be ready with other options. Social sites like Entrecard can be a good help, but what if Graham suddenly decide to say it’s over? Doing some paid posting can be a good source of making money on-line, but what if the offers are getting few? You are not going to a battle with only one bullet, are you? So don’t hesitate to look around and try everything. After all, joining the crowd does not guarantee a success.
Change is inevitable, but the lessons we can learn from it will remain the same.
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