Ning Network Gets A Star Studded Boost From The Collective

Over the last few months celebrities have become something of a currency on the social web as services vie to attract big-name stars (and gather the resulting media coverage and new users in the process). Twitter has garnered the most attention for its roster, which includes celebrities like Ashton Kutcher and Oprah. FaceIbook too has been making strides in this area, especially since releasing its redesigned ‘Pages’ that allow celebrities and brands to broadcast their updates to fans.

Another contender in the celebrity hunt is social network platform Ning, which is already home to a number of social networks dedicated to celebrities, politicians, and musicians. Today, the company has announced that it has forged a partnership with The Collective, a management company whose clients include Enrique Iglesias, to create custom networks for a number of The Collective’s biggest clients.

Along with Enrique, Collective clients including comedian Eddie Izzard, and actors John Leguizamo and Taylor Momsen will be deploying their own social networks on the platform. And some clients, including The All American Rejects, Staind, and the Plain White T’s have already launched their own Ning networks as their homepages.

Jason Kincaid of TechCrunch spoke with The Collective partner Aaron Ray, who says that while the company’s artists will continue to maintain presences on other networks where appropriate, Ning has offered a greater degree of access to support personnel than other social networks have – clearly the site is going out of its way to foster its relationship with celebrities. But Ning SVP of business operations Jason Rosenthal says that the company is only interested in working with celebrities that will use their Ning networks to truly connect with fans, not just as vanilla corporate celeb properties.

Rosenthal also says that while many celebrities maintain presences across multiple sites, they tend to use Ning as their central hub, with their other profiles serving as satellite ’spokes’ linking back to their social networks. This isn’t surprising given the increased level of control a celebrity has over their Ning network, than say, a Facebook page. But celebrities won’t be dropping the other services any time soon – a Ning network may offer a richer experience, but casual fans are more likely to subscribe to a celebrity’s Twitter feed or Facebook page than they are to join an entirely new social network.


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Are Cost Cutting Strategies Cutting Our Own Heads Off?

Downturn Forces Cutbacks Big and Small – WSJ.com

There’s a lot of town during any downturn about cutting costs in businesses or organizations. Often, the talk is about “cutting heads” — a cruel way of talking about firing people. Or, organizations clamp down on “non-essential” spending, such as travel (a favorite category and one whose “non-essential” status is dubious, especially when focused on travel for training that’s already been paid for).

Lean, to me and many others, isn’t primarily a “cost-cutting” strategy. It certainly isn’t a layoff strategy — Lean requires employee involvement and using Lean to drive layoffs will kill that employee participation. Ergo, you shouldn’t use Lean to drive direct firings. Lean can be used as a growth strategy, through improving products, service, or quality. But I digress.

Back to cost cutting. I’m not saying cost cutting is bad. Not at all. We shouldn’t spend money unnecessarily when it’s company money, regardless of whether we are in a downturn or not. The WSJ had an article last week (linked at the top of this post and here) about companies that are tightening their belts in tough times.

Some examples of cost cutting:

  • Asking employees to mow the lawn to avoid using a service
  • Switching to black ink instead of color on the company letterhead
  • Insisting on double-sided printing and copies
  • Clamping down on unnecessary color printing/copies
  • Cutting back on food or snacks for office staff
  • Sending fewer products and salespeople to large industry conventions
  • Reading online news instead of paying for print magazine subscriptions
  • Cutting incentive gifts ($10 gift cards) for staff

Some of these cost cutting moves could be debated — what if saving a few bucks on snacks destroys staff morale? Maybe it shouldn’t, but it could. The one company profiled in the article actually backed off on the snack-killing plan after employees complained. Asking employees to mow the lawn might constitute a “waste of talent.” What if staff could generate more sales or cost savings in the real business, given that time? Maybe it’s actually “cheaper” to hire a lawn service?

Some of the cost cutting moves might hurt sales — such as scrimping on sales travel. But maybe there are methods like online meetings that could be used instead and might actually be effective when companies are flush with cash.

Cutting incentives… now that’s a pet issue for me. As a Deming disciple, I question the impact of individual incentives and “employee of the month” competition prizes. Maybe the company should kill those incentives (which often cause dysfunctions) regardless of economic conditions.

Whatever the verdict on any of these costs, the question I’d ask is this:

If it’s “waste” and “unnecessary” now, why not always??

I think some of the answer to that question is how companies “manage” earnings. Wall Street and investors often want consistent profits or consistent growth in earnings. If a business normally has some cycles and “common cause” variation in its sales or profits, profits might naturally fluctuate around some mean (or growth rate). In periods when profits might be “too high” there might be an incentive to actually waste money. This prevents profits from being too high, this preventing disappointment when profits aren’t as high in the next time period.

There’s a lot of “tampering” with costs in the name of keeping profits stable. Deming taught us that tampering with a stable system actually INCREASES variation. I wonder if the same is true with profits?

Companies like Toyota seem to have a pretty consistent aversion to waste. Toyota is often described as a very “frugal” company. Even with HUGE profits, they’re a “cheap” culture, people say. This is often attributed to the rural roots of the Toyoda family (and the company) and the severe lack of resources after World War II. Toyota couldn’t afford to waste money, so it’s embedded in the culture, right?

The WSJ also had an article asking, about individuals, if frugality or miserly behavior is innate or learned — “nature” or “nurture”?

Are we born cheap or made that way? It’s a tough call.

The researchers are mixed:

Scott Rick, a postdoctoral student at the University of Pennsylvania’s Wharton School who has done research on what makes people cheap, says that childhood plays a big role. If you have two thrifty parents, you’re likely to be thrifty as well.

Likewise, people who lived through the Great Depression were often thrifty their entire lives. Since the 1930s, each successive generation has gotten to be more free-spending.

The current financial crisis could change that. “Right now, there are probably a lot of children who are going to be tightwads,” says Mr. Rick.

But our childhood isn’t the only factor. George Loewenstein, a professor of economics and psychology at Carnegie Mellon University, says people have innate tendencies. “It’s almost like people are born tightwads or cheapskates,” says Dr. Loewenstein, who published a paper on the subject with Mr. Rick and another author


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Are some companies innately frugal? If so, why? The founders? The current CEO?
Is your company “cutting costs” in ways that are really hurting your business? Are they “saving money, no matter what it costs us?” Does Lean enter into any of that discussion in your organization?

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Bloggers in gangs do they mix?

There are some serious common misconceptions about Bloggers within the cogs of the Enterprise machines.

Many company executives see bloggers almost as a roving band of gangsters. Forbes wrote about “Attack of the Blogs“.

It is all true. Bloggers even have gang hand signs. Sean Bonner, curator co-owner of the sixspace gallery came up with the original gang sign on September 23, 2005. Boing Boing covered the story, complete with the blog T-shirt war that followed. The poster above gives a more detailed view into the intricate workings of the blogger underworld.

Original Posting at innovationcreators.com


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What Bloggers Can Learn From the Current Global Economic Crisis

Written by Angel Cuala from Father Blogger dot Com on October 21, 2008

It is a fact that most countries today are suffering from economic crisis, and US is not exempted. Although it is dubbed as a superpower country, it did not serve as an excuse from high unpaid debts that surfaced from top banks which lead to the closure of some small businesses. With this, smaller countries that are relying from them and some of its economic partners are somehow being affected.

Blogging is a sort of a business, and we are businessmen in our own rights. Studying economics is part of the game, and applying some of its strategies can help a lot. I am neither an economist nor an expert in business; but as a professional blogger, here is what I think we can learn from the current global economic crisis that can be applied to blogging.

No blogger is invincible

The world is round, and anything can happen anytime. What is happening to US right now can also happen to any top blogger that we know. In fact, No blogger is safe from as identity theft, plagiarism, spamming and others. No matter how hard we try to protect ourselves, nobody can be perfect in doing this. We must be careful in every step that we make, as there might be some evil bloggers who want to destroy us. So, don’t stop learning. Remember that when you are on top, the only way to go is to go down.

Know who you are trusting

Blogging requires trust, and as a new blogger, we must know who we are dealing with. Don’t just believe on the beautiful words on his post, as they can be so attractive enough to fool you. Check his About Me page, and confirm his identity. Although there are bloggers who choose not to reveal his real name, you can still check his history through the communities he belongs to. There are a lot of SEO tools to use to check if the blogger is genuine. Believe me, not everything that we see is real.

Statistics must be analyzed carefully

As a blogger, it is not enough that we create good posts, promote them and pray hard that readers will like it. We must know if we are doing the right strategies, and statistics will tell us clearly on what is actually happening to our blogs. Is the traffic increasing, stagnant or declining? Where do most of the traffic came from; search engines, referral sites or direct traffic? Answering these questions can help us plan our next activity. But be sure that your source is reliable enough to be used as reference.

Always have other options

While it is good to focus on a popular strategy, we must also be ready with other options. Social sites like Entrecard can be a good help, but what if Graham suddenly decide to say it’s over? Doing some paid posting can be a good source of making money on-line, but what if the offers are getting few? You are not going to a battle with only one bullet, are you? So don’t hesitate to look around and try everything. After all, joining the crowd does not guarantee a success.

Change is inevitable, but the lessons we can learn from it will remain the same.


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